The position in search results where your listing appears to buyers. Current rank is an estimate of where most buyers will see your listing. Sometimes your listing may appear in a different position because of the dynamic nature of the site as well as testing that eBay does to improve search performance.Impressions
The number of times your listing appeared in search results. If your listing is on the first page of search results, an impression will be counted each time a buyer does a search for the keyword. If your listing is on the second page of search results, an impression is counted when a buyer does a search for the keyword AND views that second page. A listing will receive impressions for many different search keywords, as well as from browsing.Clicks
The number of times different buyers clicked on your listing in search results to view your item page. Multiple clicks from the same user are counted as one click. Only clicks from search result pages are counted. Clicks from other sources such as marketing emails and My eBay are not counted by the Listing Analytics app, so the count you see may not match the view item counter on a listing.Click through rate
A percentage based on clicks divided by impressions. For example, if 100 people see your listing in search results and 5 people click on your listing, your click through rate is 5%. (5 clicks per 100 impressions = 5% click through rate). Click through or click through rate is a way to measure how compelling your listing in search results is to buyers.Watchers
The number of potential buyers who currently have added the listing to their watch list.Sold items
The number of items sold per listing. A multi-quantity or multi-variation listing can have multiple sales on a single listing. An auction or single quantity fixed price listing may also have multiple sales if it has been successfully sold and relisted with new inventory.Sell through rate
A percentage based on the number of sales divided by the number of clicks for a listing. For example, if 100 people click on your listing in search results and 1 person purchases an item, your sell through rate is 1%. (1 sale per 100 clicks = 1% sell through rate). Sell through or sell through rate is a way to measure how compelling your item page is to buyers.Sales
The sales amount that the listing has generated.